Dynasti is a new healthy tea beverage brand inspired by Chinese culture offering both traditional and innovative tea drinks. One truth about this new brand is it is not a bubble tea business. The purpose of dynasti is to share their culture and provide people in Toronto a healthier life style by serving high-quality healthy beverage.
Dynasti comes from the word dynasty. It means a period of time, and it’s usually only use for Chinese history. It is a word in English but specifically for Chinese, which established the position that the brand is a Chinese brand but in the western market. Also, dynasty in Chinese is polysemous, it also has the meaning of the beginning of a day, which is the right fit for this brand, because it is traditional and innovative.
- Spring 2015, OCAD University