This campaign is for an event about educating people in Toronto the idea of local food. Having the headline "I'm local." is to shorten the distance with the audience, having a feeling of the food communicate the message themselves.
At the end, I also decided to design coasters that can be placed in different restaurants, because it's promoting local food, and restaurant is the place people are all looking for food, a simple and bold on the table to attract people's attention while they are waiting for their food.
- Fall 2013, OCAD University